After twenty-five years, Vega had outgrown its identity. A school built at the intersection of strategy and creativity needed more than a new logo. It needed a system - and a symbol worthy of creativity itself.
The first Spark was created digitally. Beautiful. Clean. Wrong.
So we went back to the drawing board, literally. Hundreds of marks were made by hand until a scribble and the Vega Star collided to create the Spark: the electric moment when exploration finds direction and an idea is born.
Its raw expression is balanced by a disciplined identity system of rigorous grids, restrained typography, purposeful colour and generous space. Together, they capture the tension at the heart of commercial creativity: instinct and intelligence, freedom and structure, art and business.
The result is expressive, ownable and unapologetically human.
The output is the output. Creativity is the process.