Vega School required a campaign to build brand awareness and showcase its offering to prospective students. When it comes to tertiary education, future students not only have to decide on which course to study, but where to study. Tertiary education is an expensive and time-consuming pursuit, and thus choosing where to study is serious business.
Our idea was simple. To make the decision of where to study easier, we gave students (and their parents) 100 reasons to motivate them as to why they should choose Vega. The #100ReasonsToStudyAtVega concept was realised in a holistic campaign including an overarching brand video, course-specific videos, a poster, and social media applications.