Utopia | Design and Advertising Agency
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VEGA

advertising

NOTHING’S CHANGED

The Nothing’s Changed campaign was created to promote Vega Open Days, simultaneously highlighting the school’s course offering in brand, design, and business. Our primary objective was to showcase Vega as a serious contender to the traditional South African universities that offer similar degrees.

We wanted to promote the fact that, at Vega, you leave with more than a degree, but with the timeless skills and critical thinking that will set you up for an unforgettable career. Second to this, we wanted to show that an education underpinned in creativity will forever remain relevant. Our idea was to use a series of historic icons and reimagine their job descriptions in today’s world. The message: while times may change, the same fundamental skills remain relevant and will continue to shape history.

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