Vega: Nothing’s changed
Vega School is a tertiary institution that offers courses in brand, design and business. We were briefed to create a poster campaign to highlight its course offering and attract high school students to attend Vega Open Day(s).
We wanted to showcase Vega as a serious contender to the traditional South African universities that offer similar degrees. These universities are the “safe” option for many students leaving high school, as they’ve been around for decades. We discovered that many of the newer private education institutions, that offer more specified qualifications, are often overlooked and only a second or third option for most students.
Vega teaches its students far more than the ability to parrot learn a textbook – it teaches the timeless skills that will not only set you up for an unforgettable career, but the kind of thinking that has the potential to change the world.
This insight informed our big idea: Nothing’s Changed. Using a series of well-known historic icons, the campaign reimagines their job descriptions in today’s world. The historic figures featured include William Shakespeare (Copywriter), Frida Kahlo (Art director), Gandhi (Strategist) and Leonardo Da Vinci (Designer). This serves to show that, while times may change, the same fundamental skills will always remain relevant and continue to shape history.
The posters and collateral make use of a ‘sliced’ visual treatment, giving the posters a disruptive look and feel – representing Vega’s disruptive presence in its category.
This campaign elevates creative courses and careers, and ultimately shows that the skills and way of thinking that Vega teaches remain relevant and powerful in a fast-changing world.